Ethical Marketing for Spiritual Entrepreneurs: How to Sell Without Selling Your Soul
When you think of marketing, you think of sleazy car salesmen, and ads that make your skin crawl with cringe. We are constantly being bombarded with ads, UGC content and MLMs that are disguised as “masterminds.”
As a witchy business, those things don't work for you. And why would they? You are an intuitive person, you are magical, you are dripping with the essence of the universe. You know that an abundant mindset is actually what delivers results, not this scarcity bullshit we are taught to feed into.
Advertising isn't inherently bad, it's what you do with it that makes it gross or sleazy or slimy. When you are in an aligned palace with your marketing, it can't help but be authentic. Because you leaned into the heart space rather than the head space. THAT is what takes it from salesy to soul-led.
And I know what you are thinking “Ryan, I’m a business woman. I do need to be in my head a lot of the time” and of course you do! But who said it had to be an either/or situation?
You have a unique position in the business world: Not only are you a business owner, but you stand in the doorway of two worlds that don't always seem to go together. Biz is analytics, money, problem solving, and you dabble in the Akashic, the ancient, and the aligned. Your superpower is linking the two together for the good of your clients and customers, and for your bank account.
And how would you feel if I told you that, even as a business owner, you didnt start your business because you wanted to hunch over your laptop 3 times a day trying to figure out what the fuck a sales funnel is?
I know that’s not why you started your business. You started it because you wanted to spread joy, or healing, or create beautiful things. You wanted to add good to the world, the world that is so in need of every ounce of it. Ad campaigns were probably not part of the vision. But they are part of the process.
But wait, there’s more! How would you feel if I also told you that good, soul-aligned marketing won’t cost you thousands of dollars? Because even though you've been taught that marketing is something you should be afraid of because it's expensive or sleazy or difficult, none of that is true.
Marketing gets to be creative, and fun. It gets to be structured but branded. Good marketing is as magical as it is strategic and once again, you have the superpower of being able to balance those two.
A lot of magic comes from the community, and getting your clients from word-of-mouth. Nothing will ever top how powerful that is! But you also deserve the ease that comes with clients finding YOU and not the other way around. That's where marketing comes in.
When your emails or webpages are balanced in the mystical and technical frequencies of alignment, you get the best of both worlds: Your unique essence is embedded in the wording, the design and the intent, while also being supercharged with the techniques and strategy of good marketing.
Whether or not it feels comfortable, marketing is an essential part of being a business owner. And you don't suck if you hate marketing or simply don't want to do it. But why would you have ChatGPT do it for you? Or worse! An overpriced, results-oriented agency instead of someone who is, too, mystical? (And reasonably priced, I might add).
There are a million and one ways that a client can find you. You’re already doing the work of 8 people and not getting paid for it. Marketing techniques give you your time and energy back, to do exactly what you set out to do when you started: spend more time with your family, own your schedule, make magic.
Outsourcing can be scary, especially with something so precious to you. Don’t let a robot take over your wording. Stay tuned for part two where I go over practical and applicable actions you can take right now to increase your reach, and lighten your load.
<3 Ryan Hansen
